SW Brand System

Brand Identity

Year

'26

Client

Similarweb

Scope

Brand System & Guidelines

Leading the creation of Similarweb’s brand book from scratch - a scalable, interactive brand system built in Figma using Figma Make, designed as a living product, with light and dark modes.

In Progress

Next project

Visual Storytelling

Challenge

No single source of truth - brand assets and guidelines were scattered, making consistency and scale difficult.

Solution

Built a centralized, modular system using AI and prompt-based workflows - enabling faster production, consistency, and scalable use across teams.

Next project

Visual Storytelling