SW Brand System
Year
'26
Client
Similarweb
Scope
Brand System & Guidelines
Initiated and led the creation of Similarweb’s first self serve, interactive brand book, bringing the entire visual identity into one living resource for teams across the company.
© SW Brand System
Challenge
Brand assets and guidelines were scattered across multiple sources, making them harder to find, use, and maintain consistently.
Solution
Built a centralized brand book with smart search, light and dark modes, and downloadable assets (PNG & SVG), making it fast and easy for teams to find what they need and stay on brand.